Why
Initially just a supplier for telecommunications providers, Huawei is now a world-leading technology company; ambitious and highly motivated. Huawei recognized early on that design can be an innovation driver and success factor and was looking for experienced design partners.
How
Right from the start, we worked with the Huawei design team to build an understanding of the importance of customer needs and the overall user experience within the company. Based on user-centric research, we developed innovative product solutions, design languages, interfaces, brand and packaging strategies to anchor design firmly within the company and strengthen the position of its design team.
What
Since 2007 we have built a trusting and successful relationship with Huawei in over 25 projects and locations in Shenzhen, Shanghai, Chengdu, Stockholm, and Germany. We have helped the company become a globally recognized brand with a self-confident approach towards design. The products and solutions we have designed have won numerous international design awards and have had a lasting impact on Huawei’s understanding of design.
Acknowledgments
7x iF Design Award
5x Red Dot Design Award
smart set-top-box and modular data storage system
Together with our partners, we develop solutions and innovative ideas tailored to the brand and individual user needs.
