Helping a no-name supplier evolve into a global brand

Product Design, Strategy, Concept Design, UX/UI Design, Packaging

Initially just a supplier for telecommunications providers, Huawei is now a world-leading technology company; ambitious and highly motivated. Huawei recognized early on that design can be an innovation driver and success factor and was looking for experienced design partners.


Right from the start, we worked with the Huawei design team to build an understanding of the importance of customer needs and the overall user experience within the company. Based on user-centric research, we developed innovative product solutions, design languages, interfaces, brand and packaging strategies to anchor design firmly within the company and strengthen the position of its design team.


Since 2007 we have built a trusting and successful relationship with Huawei in over 25 projects and locations in Shenzhen, Shanghai, Chengdu, Stockholm, and Germany. We have helped the company become a globally recognized brand with a self-confident approach towards design. The products and solutions we have designed have won numerous international design awards and have had a lasting impact on Huawei’s understanding of design.


7x iF Design Award
5x Red Dot Design Award

Huawei Set-top-box Product Design Innovation trend-research UX-design
Huawei Ocean Store Cloud Server Rendering Product Design Innovation Engineering Support
Huawei Ocean Store Cloud Server Innovation Engineering Support
Huawei Ocean Store Cloud Server Engineering Support

smart set-top-box and modular data storage system

Huawei Network Router Aufstellloesung Innovation Produktdesign product design user-experience
Huawei Router Design Innovation product design
Huawei Mobile Sharepoint Produktdesign Innovation User Experience

Together with our partners, we develop solutions and innovative ideas tailored to the brand and individual user needs.

Huawei kollaborativer Innovationsprozess Produktdesign Innovation collaborative co-work team-design