Miele Fashionmaster Innovation User-centered Detail Premium

Miele

Helping a big player to innovate and design

Product Design, UX/UI Design, Strategy, Concept Design

Why
Miele is held in worldwide regard for its high-quality and durable household appliances. This image is Miele’s brand promise and we support the Miele design team not only in keeping this promise, but also in remaining future-proof and market-leading through innovative solutions. Digital transformation and interconnectivity are central themes here as well.

Miele Fashionmaster Wäschepflege Bügeln Premium Detail1 laundry care
Miele Fashionmaster Wäschepflege Bügeln Premium Umfeld ironing station laundry care
Miele Fashionmaster Wäschepflege Bügeln Premium Detail2 laundry care ironing station iron

How
As external support, we work closely with the Miele design team and the company’s engineering department to help develop Miele’s design identity from strategic innovation to implementation. Our agency often serves as a “creative space” for the Miele team, where it is possible to think and test new disruptive ideas beyond the daily routine of the company, and thus ultimately shorten processes.

Miele Co-work Co-creation workshop innovation hands-on
Miele Co-work Co-creation workshop innovation hands-on experimental
MIE_workshop2

What
Since 2007 we have supported Miele with over 100 projects in the kitchen, cooking, laundry and floor-care sectors. It is a partnership based on deep understanding and trust.

Miele Staubsaugerdüse high-tech effizienz energiesparend energy efficiency