Asked to develop a new microwave range for LG, we set out to create a clear family identity while reducing the visual complexity typically associated with kitchen appliances.
Our design builds a clear architectural language around one defining element: the integrated handle. Emphasized by angled surfaces, it combines an intuitive point of interaction with a recognizable visual signature. A restrained interface and the contrast between glass front and body further reinforce the product’s simplicity.
Applied across different product configurations, handle orientations and finishes, this principle created a consistent and scalable design language – establishing a recognizable identity across LG’s microwave portfolio.
