High quality, performance-oriented, and remarkably quiet. These attributes make be quiet! PC components a go-to choice among gamers and PC enthusiasts.
During our partnership with be quiet!, we helped the brand venture beyond internal components and enter the growing market of peripherals. This coincided with a broader trend in modern PC builds, where components are becoming increasingly visible. We were involved in the transition from products that remain hidden inside the case to products that sit on people’s desks. This increased visibility created new opportunities to cater to users and showcase the brand’s identity more prominently.
Our close partnership allowed us to bring in our expertise in user-centric and ergonomic design and to define a consistent look across multiple product categories. We evolved the brand’s technology-driven design language into a dynamic and emotional aesthetic. Lighting and the use of subtle, recurring design elements helped to ensure that each product communicates both functionality and personality.
This reinforced the brand’s cohesion while retaining technical sophistication and performance focus. Naturally extending the portfolio and creating a clear presence on the market.
