The world is changing quickly, bringing new challenges and opportunities for companies, brands, and people. Today, it’s not just about keeping up. It’s about deciding where we want to go.
We’ve always been welcoming and driving change. Without question, AI appears to be the most profound shift yet. To deeply understand it’s implications — both on our craft/workflows and on human/machine interaction — we do not only use the tools that are available to everyone.
In addition we have been building our own set of AI hardware and software running in our Berlin studio. We have built the tools to train and fine-tune it according to our requirements. It is running completely independent, thus avoiding IPR and confidentiality conflicts.
The capabilities of this tool, combined with our strategic experience and creative intuition, help us to think further, earlier. AI can be a creative supercharger enabling us to focus on what matters most: create products and experiences with empathy and understanding — for real people.
We’d like to show some of the ways AI has influenced our process, enabling us to deliver thoughtful creative vision for our clients.
Unlock AI Potential Through Agile Prototyping
We believe the fastest path to impactful AI is through hands-on exploration. That’s why we’re building and testing solutions using open weights models, powered by our dedicated local inference cluster. This allows us to quickly prototype and validate ideas for AI empowered products and services – turning possibilities into tangible results with speed and agility.
How can we keep focus on the human experience?
It’s easy to get lost in a sea of meaningless visuals.
But how do decision makers know what’s right?
How can we ensure products connect to people on an emotional level?
How can we create a truly intuitive, frictionless experience?
This is where our empathy and our experience in product development come in. We’re using AI as a tool for quick idea visualization to be able to focus on what’s really important: solving problems for clients and users.
What’s ahead?
As creatives and strategists, we constantly explore scenarios to develop ideas about the future. With AI, we’re able to visualize these visions, based on human research, our experience in diverse markets, and our creative intuition.
This helps our clients to make the next move, align faster across teams and the organization, and harmonize different views.
