Product/UX Design Language

Koenig & Bauer

Koenig & Bauer, the oldest printing press company in the world, assigned Design3 with an extensive design transformation program, incorporating a new product and UX design language.

After starting with a 360° degree research process to understand the company, it's portfolio and expectations of both stakeholders and customers, we came up with a bold future-oriented statement focusing on heritage, confidence, and one of the company's core virtues: approachability.

The product/UX design development is accompanied by an overall brand transformation process that is developed and executed by renowned brand specialists Mutabor from Hamburg/Germany.

The new design language is subsequently being applied to all Koenig & Bauer products. The products being introduced first in the market are two digital printing presses: VariJET, a high performance inkjet machine, and RotaJET, a high volume inkjet system for wide web (paper roll) formats.