Omron is one of the big global players in blood pressure measurement technology. Our task was to design a range of BPM products specifically addressing the European market.
We started with a user experience research that helped to deeply understand customers struggles and expectations. Various concept directions have been developed, prototyped and validated during in-depth customer interviews.
We selected and briefed Hamburg-based Factor Design as specialists for the packaging task: the attractive result features a fresh design approach and precise information graphics.
The result is very well received and has just been introduced into Omron's domestic Japanese market as well.