NeoChef Microwave Ovens

LG Electronics

When South Korean household appliances giant LG asked us to develop a new product range, we went for an uncluttered design approach with a simple, yet iconic feature: the integrated handle, emphasized by angled surfaces, allowing better ease of use.

The whole product family is comprised of several different products with both vertical and horizontal handles and offered different finishes.

The new NeoChef range is now being introduced in many countries around the globe.




Competition Analysis Strategy Product Design