Product/UX Design Language

Koenig & Bauer

A complete design transformation for the world's oldest printing press company, incorporating a new product and UX design language that will subsequently be applied to all Koenig & Bauer products. A bold future-oriented statement focusing on heritage, approachability and confidence.

The new product/UX design is part of an overall brand transformation process being driven by renowned brand specialists Mutabor from Hamburg/Germany.