As digital media became increasingly integrated into our everyday lives Loewe recognised very early on that television design needed to become more intelligent and, in particular, more communicative. Our task was to make this shift visible. As a result we came up with a completely new interpretation of the TV: simpler, “younger” and more a piece of furniture than a cold technological statement.
Design3 developed the initial groundbreaking Connect TV that hit the market in 2007 as well as the succeeding New Connect range from 2011. The design update is slimmer and more refined in detail but still retains the original interior-oriented character of its illustrious predecessor.