Quite often companies develop promising new technology, yet do not know exactly what to do with it. How can it be transformed into a successful product? What is the benefit from the user’s perspective?
For this external USB modem stick we conducted extensive observation and research with various user groups as well as collaborative idea generation through joint brainstorming and very early concept prototyping. This approach helped to understand different user scenarios and individual user expectations and led to a very compact, uncluttered design that perfectly protects the UMTS stick by folding neatly and flush into the main housing.